It’s a giveaway staple.
Go to any trade show or be part of any contest; you’ll see it. T-shirt marketing has been around for as long as there have been t-shirts. But there has been a new trend on the rise. As Millennials continue to become the significant buying force in today’s economy, there has been an upswing in t-shirt marketing. But why?
Millenials have strong passions, and they like to show it off.
No longer do you need to ask Gen Y what they find attractive. For many of them, it is as clear as the clothes on their back. They like to show off what brands they have an affinity toward. They will wear t-shirts full of jokes that are specific to a particular television show. For many of them, a shirt could carry an aesthetic that they enjoy.
This generation is more casual than previous generations. They have a unique style that doesn’t always conform to the confines of business casual. A good t-shirt will be worn at work, out with friends, or dressed up for special occasions. The t-shirt has become the staple of most of their outfits.
With this knowledge, you may be asking how you can utilize this t-shirt love for your branding?
We recommend creating shirts for an event that your organization is doing. Millennials love experiences and love a shirt that commemorates that good time. Or create the shirt ahead of time to wear during the experience. Millenials like to feel connected in the community and are willing to show off their inclusion. We would also recommend a good quality cotton shirt. Where some hipsters don’t mind thick, scratchy cotton, most people are more impressed with a lighter, smoother cotton blend. These lightweight shirts often have a more slim cut and are more fashionable.
If you are not sure what will work best for you, please call us. When we know your target market, we can help you pick the best shirt for your needs.